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Have you been dreaming of launching a Substack—or leveling up the one you already have—but don’t know where to start? This 10-week workshop will give you the strategy, structure, and creative spark you need to build a newsletter that lasts.
We’ll cover everything from designing a logo and writing an irresistible About page to mastering clean, scannable formatting (short paragraphs, subheads, bolding). You’ll practice crafting opening lines and subject lines that stop the scroll, while also learning about ideal word counts, publishing cadence, and content mix so your newsletter has rhythm, variety, and staying power.
Co-taught by Jessica DeFino (The Review of Beauty, 130K followers) and Molly Rosen (The Soft Core, 45K followers), this course blends practical know-how with creative mentorship and accountability. You’ll leave with a thriving Substack and a growth plan that feels authentic and sustainable.
What You’ll Get
An Action + Accountability Partner to keep momentum between classes
One creative ideation session with Molly Rosen
10 live workshops
5 optional free-write sessions
An invitation to the Brooklyn Writers Collective listserv, where you can connect with hundreds of students from the past seven years
Workshop Schedule: Wednesdays, 7:00–9:30pm EST
September 24, October 1, October 8, October 15, October 22, October 29, November 5, November 12, November 19, No class November 26 – Thanksgiving Break, December 10
Time: Wednesdays, September 24 – December 10, 7:00–9:30pm EST (via Zoom)
$799 a month for 3 months
Have you been dreaming of launching a Substack—or leveling up the one you already have—but don’t know where to start? This 10-week workshop will give you the strategy, structure, and creative spark you need to build a newsletter that lasts.
We’ll cover everything from designing a logo and writing an irresistible About page to mastering clean, scannable formatting (short paragraphs, subheads, bolding). You’ll practice crafting opening lines and subject lines that stop the scroll, while also learning about ideal word counts, publishing cadence, and content mix so your newsletter has rhythm, variety, and staying power.
Co-taught by Jessica DeFino (The Review of Beauty, 130K followers) and Molly Rosen (The Soft Core, 45K followers), this course blends practical know-how with creative mentorship and accountability. You’ll leave with a thriving Substack and a growth plan that feels authentic and sustainable.
What You’ll Get
An Action + Accountability Partner to keep momentum between classes
One creative ideation session with Molly Rosen
10 live workshops
5 optional free-write sessions
An invitation to the Brooklyn Writers Collective listserv, where you can connect with hundreds of students from the past seven years
Workshop Schedule: Wednesdays, 7:00–9:30pm EST
September 24, October 1, October 8, October 15, October 22, October 29, November 5, November 12, November 19, No class November 26 – Thanksgiving Break, December 10
Time: Wednesdays, September 24 – December 10, 7:00–9:30pm EST (via Zoom)
$799 a month for 3 months